This is the first studio album from the Folk Rock artists Mumford and Sons, this is the normal version of the artwork, although a special edition version is also available that contains a DVD and photo's of the production of the album. The codes and conventions of this artist and the genre are going to be very similar to that of the artist I have created. The song that I am making the video for is by this artist but is not from this album. The song that I am using is from the BBC radio one live lounge, and was originally completed and used by Old Crow Medicine Show.
The album cover shows a long shot of the four members of the band, stood in the front of a shop window. The shop looks as if its in a traditional English countryside Town. This is a typical place for the genre, due to many of the codes and conventions of the genre being very old, very traditional style clothing, locations, lifestyles etc. The instruments used in this genre are quite peaceful and the songs aren't likely to contain a heavy drum beat.
The colours used in the artwork are very plain and very basic, due to the image being of a small section of a street. Three of the four artists are wearing very stereotypical clothes to the genre of the music. The other is dressed in a long coat with a Fur Tricorn hat. All of the artists have their instruments in their hands or just next to them. This also adds to the conventions of the genre due to it pointingout the fact that the band play their own instruments which is very important in the Folk music genre.
Mumford and Sons belong to the two record labels Island Records and Gentlemen of the road. Island records is a subsidory label from the company Universal Media Group. The label doesn't have a very specific type of artist as they have signed a large variety of artists. The label has recently leaned slightly more towards the Rock and Pop Genre's with the artists they are currently signing. Gentleman of the road is a label started by Mumford and Sons and is currently still in the process of becoming fully up and running. The label has released a documentary about the artist with the same name. The Genre of Folk Rock/ Folk is still only generating a Niche audience
The Digipak I am creating will follow similar conventions to this music video. I am going to use the settings of the countryside to take images of untouched natural places with both the character from the video and the band members featuring. The colour scheme I will use will be very basic and plain to uphold the conventions. The font packages that I will use will also be similar to the Mumford and sons one.
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