The Audience of my Video

The target audience for my video is the same audience that the rest of the Mumford and Sons songs attracts. The main type of people who will watch my music video will be an individual/alternative audience. Much like the other Mumford and sons songs 'The Cave' and 'white blank page' the video will be most popular with female ages 14-17 and male audiences 18-35. Many readers of magazines such as 'Q' will watch the video as Mumford and sons and other alternative folk rock bands have been featured in the magazine.