My A2 production work is in the
form of a music video, a digipak and an advertisement for the digipak. The song
that I chose to do is the song ‘Wagon Wheel’ which is originally by the artist
‘Old Crow Medicine Show.’ The genre of folk rock arose in the US and UK in the
mid 60’s with artists such as Bob Dylan and The Byrds. Folk Rock was mainly
unheard of after the early 70’s, but with emerging artists such as Mumford and
Sons and Ben Howards Folk Rock is making a comeback. Folk Rock is the genre of
music that my video suits and it is this genre that I have revolved the artwork
and scenes around. My Digipak and advertisement both fit in with the codes
conventions of this genre.
My music video has both a Narrative
and performance, which makes the video a mixture. This is a very common style
for a music video. For the performance part of my music video the artist can be
seen performing the song from different angles. The artist seen performing in
the video is the actual artist performing the version of the song. When I first
chose to do the song, I was originally going to use the Mumford and Sons
version of the song as it was only a cover song and therefore has no official
music video. However when I first started filming the clips for my video I
asked the artist to be part of the performance part for the Mumford and Sons
version that I was going to produce. When we started filming the part Jay
couldn’t do the Mumford and Sons version properly because of his style and the
genre of music he plays didn’t cover the same instruments. I suggested we
rerecord the song completely and he do his own version for the music video.
For the narrative in the video I
tried to follow the narrative described by the lyrics of the song, and filmed
another male character travelling around in the countryside. I filmed at
locations in and around Hedon, Thorngumbald and Sunk Island. I picked the
locations in which I filmed on the basis that I wanted countryside locations
which were virtually unspoiled and untouched to fit in with codes and
conventions of the genre. I decided to set the narrative of the video in around
the 1960’s. The costumes worn by the character fit in with the conventions of
this era, as do all of the props and locations. I chose to choose this era to
base the narrative of the song on as it was the decade that the genre of music
was invented.
Example One |
When
editting my video I chose to edit my video on my laptop. I chose to do this as
it would give me the added advantage of being able to edit the clips I had
filmed almost straight away. This gave me chance to try and edit the video as I
imagined it when I was filming the scenes. I also chose to edit the video’s at
home as I already had the correct software (Adobe Premiere Pro CS5) and would
be able to do the editting whenever I needed to do it as I didn’t want to have
to edit my video around everyone else editting due to the college having only
five editting machines. I already had experience using the program because I
have created multiple clip montages off BMX. The video’s I have created have
gradually become better and better obviously due to the more experience I have
with the program. The music video I created contained what I feel was the best
editting I have done so far.